Program Name: Graphics and Media Arts Program.
1. General Program Objectives
The Graphics and Media Arts Program begins at the second year of study.
The program is one of the Fine Arts and Digital Design programs that contributes to preparing graduates distinguished by artistic talent and advanced design ability in producing both static and animated imagery.
The program focuses on studying all artistic and technical media related to visual art reception in an innovative and contemporary manner for the viewer. It explores various media, printing techniques, and design approaches in order to develop artistic messages that influence the audience and communicate with a wide spectrum of art viewers.
The technology used varies according to the type of medium, blending traditional flat art with modern technological tools, as well as multimedia techniques such as animation films using different technologies.
By the end of the program, the student will be able to:
- Enable students to understand the general principles and aesthetic elements of book design and animation arts.
- Provide students with the knowledge and skills required in the field of animation and equip them with standards of critique and analysis.
- Develop students’ teamwork skills in the field of graphics and media arts.
- Train students to find appropriate artistic and formal solutions to design problems.
- Provide students with practical professional aspects of the program within and outside society, and teach social interaction within book arts and animation specialization.
- Equip students with manual skills and the use of modern and appropriate technological tools in practicing graphics and media arts.
- Develop students’ ability to interact with modern developments in graphics and media arts fields.
- Enable students to make appropriate decisions based on available information, capabilities, and resources.
- Instill artistic vision and train students in critique and refinement of their artistic work.
1. Knowledge and Understanding
Students should be able to:
- Understand the basic principles of graphics and media arts.
- Comprehend the foundations and principles of graphics and media design.
- Recognize the role of graphics and media arts and their impact on societies.
- Be familiar with graphics and media arts and their unique geographical characteristics within the field.
- Understand social communication values across different cultures.
- Know the governing laws and professional ethics locally, regionally, and internationally.
- Understand modern trends in book arts and animation to keep up with developments in the field.
- Understand how to integrate design elements within graphics and media artworks.
- Be familiar with specialized artistic terminology in multiple languages.
- Benefit from surrounding cultural traditions and their impact on artistic vision in graphics and media arts.
- Understand how to utilize the cultural values of different civilizations in graphics and media artworks.
2. Intellectual Skills
Students should be able to:
- Identify different artistic characteristics of graphics and media artworks.
- Identify commercial artistic design elements in the execution of graphics and media arts.
- Analyze graphic and media artworks throughout their historical development to modern times.
- Evaluate the impact of modern trends on graphics and media arts.
- Critically assess artistic trends and influences in graphics and media arts.
- Analyze technical works in graphics and media arts.
- Propose solutions to technical and artistic problems in graphics and media arts.
- Identify types of devices used in the field of graphics and media arts.
- Understand the capabilities of tools and devices used in graphics and media arts.
3. Professional Skills
Students should be able to:
- Perform design tasks related to graphics and media arts.
- Master general graphics and media arts techniques enabling them to work professionally in the field.
- Acquire diverse skills to master the specialization.
- Read and interpret graphic and media artworks.
- Analyze artistic works effectively.
- Approach ideas from multiple perspectives for artistic expression.
- Understand advertising and promotional media in society.
- Understand various artistic trends and styles influencing society.
4. General Skills
Students should be able to:
- Self-learning skills.
- Effective communication skills.
- Self-management skills.
- Cooperative teamwork skills.
- Flexibility in adapting to change and working under conflicting conditions.
- Data and knowledge management skills.
- Leadership and vision skills.
- Information technology management skills.
- Personnel preparation and management skills.
5. Benchmarking
- National Academic Reference Standards (NARS) for the Sector.
